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AUREA STONE LAUNCHES SEQUENCE

The magic of Aurea Stone is reinforced.

Verona, September 25, Aurea Stone positioned once more forefront of innovation after the launch of its new collection, SEQUENCE. The event took place in Villa Mosconi Bertani (Verona), a 18th Century majestic winehouse, surrounded by woods and vineyards, in the very heart of Valpolicella, just a few minutes from the UNESCO World Heritage city of Verona.

Sequence, the innovative Aurea Stone proposal, revolutionizes the stone industry with its new four colors: Helix, Nautilus, Sequence and Spirals. An inspiring sequence… and inspired collection.

5.30pm Guest reception + Welcome cocktail + show

Elegant and warm greeting to all our exclusive attendees by Mireia Fluixà, Aurea Stone Market Intelligence Manager and Eva López, Aurea Stone Marketing Director, in the stunning Front Garden of Villa Mosconi Bertani, where guests had the opportunity to take a picture in the photocall.

During the welcome cocktail, guests enjoyed a very special performance by Alberto de Figueiredo, an internationally recognized magician, who got laughs out of the audience with his hilarious sense of humor and amazed attendees with unbelievable close-up magic routines, most of them tailored for Aurea Stone.

Special mention to the show Swans by Unik Eventi. Balance, serenity and art performed by three beautiful artists and their alive swan balloons, who brought sophistication to the event.

7.00pm Chamber of the Muses. Sergi Vendrells´ speech + Felipe Mejías´ show.

At 7 o´clock, attendees were taken to The Chamber of the Muses, a magnificent room decorated with 18th Century frescoes featuring stunning trompe l’oeil figures of the muses of art and science: Architecture, Sculpture, Art, Geometry, Astronomy and Music.

In this exceptional artistic environment, Sergi Vendrells, Aurea Stone CEO, once more, warmly received guests and announced the official launch of Sequence, through a motivational and emotional speech, thanking all those partners and friends who have been supporting this project disinterestedly.

Sergi Vendrells told the audience how Sequence was conceived, a collection that has been carefully created with great effort and excitement and boosted by a new and beyond-belief technology that will be hard to go unnoticed in the market: NEOS, Nano Enhancement of Surfaces, a new high-performance stain and substance repellent technology developed for Aurea Stone surfaces.

Taking advantage of the launch of Sequence, Sergi Vendrells communicated the new ongoing project: SMILE. A wish come true where Aurea Stone would like to thank customers for their support and confidence in the brand by assisting the less fortunate. SMILE: Aurea SIMLE Project – Support of Mankind In Less Fortunate Environments.

The climax of the launch came in the moment that Felipe Mejías appeared on stage, an artist, painter and illustrator, specialized on the Sand Art technique, who delighted the audience with a carefully customized show for Aurea Stone. An incredible story about the Cosmos creation, the human evolution, the first artworks, Fibonacci… all mysteriously connected with the golden ratio, the balance and the beauty: THE AUREA PROPORTION.

Launch of Sequence
NEOS Presentation
SMILE Project
Felipe Mejias Show

8.00pm Secret Garden: Sequence collection + party

The long-awaited moment came about eight in the evening, when attendees were driven to the Secret Garden of Villa Mosconi Bertani to finally see the new collection Sequence. A fairy-tale private park where the centuries-old magnolias embellished the four new colors displayed on a-frames all along the greenery garden, giving the guests the opportunity to see firsthand both finishes that Sequence offers: Silk & Polish.

 

Additionally, visitors had the occasion to see the Art Collection colors, Aurea Stone´s first palette, which has been in the market for three years with a great response.

Aurea Stone did not forget to give the chance to test in situ its new technology: NEOS. An experiment led by Jim Herrick, Aurea Stone North America sale manager, where attendees verified themselves how powerful this innovative technology is by pouring different liquids on two samples, one treated with NEOS, the other not.

Visible to the naked eye, NEOS firmly repeals any spill on the surface, which means that cleaning is now an extremely easy task maintaining the beauty of the first day, granting to the new SEQUENCE collection, a lifetime guarantee to the product.

This lively evening was accompanied by a wonderful dinner by Elite Service Group, live music by Materianera, a fresh new project led by the talented singer Yendry Fiorentino and a striking butterfly LED stilt-walkers show, Crystal, that mesmerized the crowd, organized by Unik Eventi.

We cannot conclude without thanking Aure Tercero, Aurea Stone Marketing & Creativity for his dedication and commitment during the event to capture unforgettable moments, a spectacular audio-graphic report.

Also to Romina Richiusa and her team at Villa Mosconi Bertani for their invaluable assistance

Aurea Stone would like to thank all those who have joined us in this special and successful event, accompanying and supporting Aurea Stone in such marvelous evening.

Hoping you all have had a memorable party!

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